The brief type: Cornerstone shares and provides top quality men’s toiletry items to 170,000+ consumers for the U.K. their shaving products, skincare range, hair-loss treatment options, and subscription containers give guys an opportunity to upgrade their unique early morning programs and bridegroom by themselves to appear and feel their best. If you should be searching for a particular present for a boyfriend, spouse, parent, or cousin, you can easily browse Cornerstone’s tailored razor manages and luxury present cartons for many tactics.
My personal sweetheart and I also was basically online dating just for a couple months whenever his birthday loomed about calendar. The guy mentioned i did not really need to get him anything, but i desired to demonstrate that we cared. Therefore I explored the world wide web for something helpful, pleasurable, and personal. After rejecting polo t-shirts and bottles of cologne, I finally decided on a shaving package.
I realized from up-close experience that shaving typically irritated my personal boyfriend’s skin, in which he struggled to keep his face silky smooth. I offered him a few advanced items to create their day-to-day shaving routine simpler to handle, and we also both reaped the benefits.
U.K. entrepreneur Oliver Bridge started Cornerstone in 2014 to support guys and present all of them the shaving and cosmetic services and products to deal with themselves on a new amount. This company targets men’s comfort, health, and comfort.
Through the years, Cornerstone has widened its range to add every little thing guys have to take proper care of on their own and also make a clean begin to the day. Their internet based racks feature deodorant, hair-loss treatments, lotion, multi-vitamins, mouthwash, and also condoms. Foundation works off a membership design, so users can modify a delivery routine and restock their most favorite materials month after thirty days or year after year.
Cornerstone has actually sent over 1 million requests yet in 2010, therefore the crowdfunded organization features brought up more than £8 million.
Vivien Hinds, the PR individual for Cornerstone, stated the business’s normal buyer is actually a “busy working-man would youn’t have time to visit the store.” These guys range in age from 18 to 65, plus they enjoy having a quality solution like Cornerstone to their rear.
The Luxury present container Can meet All Shaving Needs
The Cornerstone group puts countless thought and effort to the manufacturer product line. They have designed cosmetic products which tend to be vegan-friendly and cruelty-free, plus they’ve developed shaving subscription boxes making it more comfortable for men to maintain their restroom cabinets stocked making use of correct items.
According to Vivien, 92per cent of clients are guys, and 8% are ladies who tend to be shopping for on their own or on the part of the males within lives.
The true luxury Gift Set is among Cornerstone’s preferred items, specially across vacation trips. The plan consists of a personalized chrome razor handle, 6 German designed shaver blades, pre-shave scrub, along with other painful and sensitive cosmetic items. The gift set comes with a voucher for a price reduction regarding buyer’s basic membership purchase. That way, the gift is not just a one-time thing as it can encourage a everyday health schedule.
The Cornerstone registration is not difficult to handle using the internet. Clients can modify the time and items to fit their requirements, tastes, and schedules.
“You never need to bother about changing the strategy or running out of material or nipping out to the store,” Vivien said. “You’ll be able to totally modify it to your self which just makes circumstances uncomplicated in regards to our people.”
Whether you’re giving your man a fully stocked membership box or a razor handle together with his initials about it, you can search Cornerstone’s line for revolutionary and effective ways to pamper yourself or the man. The totally stocked registration cardboard boxes, customized shaver handles, and top quality cosmetic products placed individual comfort first.
Design From affiliate Feedback to publish unique Products
Cornerstone provides over 170,000 people. Him or her utilize Cornerstone products continuously and offer important opinions on team. The firm prides it self on getting people-powered â all things considered, it got the beginning through crowdfunding â also it incorporates customer feedback into their creation procedure.
As team seeks to start brand new drug items, it relies on their users so that them understand what way to simply take and what types of services and products will resonate employing number of customers.
“I completely like this provider. First-class services customer service is second to none.” â Trustpilot review of foundation
“We use our users to evaluate new products before we start them,” Vivian described. “Thus, we realize once we would create the last product, we’re producing something that our very own consumers wish â not really what we desire or other people wish. It really is completely member-focused.”
Lots of Facebook critiques mirror the fulfillment built into the products. “products are brilliant,” said Stephen A. “i am pleased to express I’m area of the Cornerstone customer base, and that I’ll end up being ordering more of their products or services in my then box!”
Another fb reviewer said Cornerstone’s shaver is actually his all-time specialty. “i have been shaving for 32 years, and that I can quite with confidence state, with no concern, that the shave utilizing the foundation had been more comfy and rewarding shave I ever endured,” the guy said. “i am positively delighted with my option, a decision well-built, albeit one I wish I would produced long since.”
Furthermore, 74percent of Trustpilot reviews rate foundation as excellent, and another 15percent state they can be great. “Thus refreshing to have a company that values customer care,” John blogged. “Please keep writing, Cornerstone, and you will have the company for quite a while.”
Earlier this present year, Cornerstone launched treatments for erectile dysfunction and baldness. Seeking the near future, the group plans to consistently help males across the country by more broadening their selection of health and wellbeing items for males.
Foundation at this time has many tasks in the pipeline, yet it continues to listen to customers to generate new ideas and excitement. “We utilize the users’ feedback each step regarding the method,” Vivien told all of us. “We listen, we adjust, so we allow people feeling heard and appreciated.”
A People-Powered Company situated in Central London
Oliver Bridge established Cornerstone in July 2014 because he wanted to make a man’s day shaving schedule a reduced amount of a discomfort. The guy sat down at their kitchen table and came up with an agenda for high-quality skin-care and shaving services and products into the hands of this busy Londoner.
Because of the energy of crowdsourcing, his organization increased fast and became one of the more prominent and respected self-care product manufacturers inside U.K.
These days, Cornerstone features a team of 24 passionate and brilliant folks who are excited about their purpose.
“It’s a good business to focus for,” Vivien told united states. “We’re people-powered, therefore we have actually an excellent customer care staff and great power.”
Vivien has worked at Cornerstone for nearly three-years, and she mentioned she enjoys the work-hard, play-hard culture at the company. Cornerstone organizes personal occasions, such as regular happy hours and mini-golf competitions which get everyone laughing and having a good time in their back hours.
Downline possess mobility to put their very own several hours and work from home on occasion. There’s no hierarchical management system. Alternatively, folks are trusted to get their work done.
Any office maintains an amiable environment with music playing in background while everyone else operates in the open design. Often the firm brings in steak meals and other snacks to boost spirits. During significant recreations competitions, the Cornerstone staff needs their own notebook computers to the kitchen, build a projector, and watch the match while they function.
“It really is an extremely fantastic culture and environment to be in,” Vivien stated. “Because we are reasonably little, you can observe the effect and exactly how your work assists the business. Everyone is recognized for their time and energy nicely.”
Cornerstone Delivers Quality Supplies to Your Door
Sometimes it may be difficult to acquire a good present for a substantial some other. If you wish to consider beyond your polo-shirt field and give him some thing he will make use of day-after-day, you should think about buying Cornerstone registration package regarding unique guy into your life.
A Cornerstone shaving package is a fun gift idea since it allows males to enhance their own shaving encounters. My personal boyfriend appreciated my initiatives to pamper him on their birthday, and he started making use of pre-shave and aftershave items to relieve shaver burn from his skin. Within a few days, the guy appeared better, smelled better, and thought better.
Cornerstone provides several deluxe toiletry what to assist males check their utmost on their subsequent night out. With regards to quality skincare, this business provides the goods.
“a big focus for all of us is actually guaranteeing all of our members are happy,” Vivien said. “These days men and women are very busy, therefore we perform whatever we could to manufacture their particular real time better by automating the restroom for men, whilst continuing to improve top-quality products.”